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Willow Water hires Hatch for PR campaign

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By The Drum Team, Editorial

December 15, 2011 | 1 min read

Hatch Communications has been appointed to relaunch spring water brand Willow Water with a national PR campaign.

The Leeds agency has been briefed to handle a full PR and social media campaign for the Lake District brand.

It will target consumer women's titles and the beauty trade press in the run up to Christmas and January detox periods, encouraging consumers to take a six-week 'Willow Water challenge'.

This will be supported by nationwide sampling and social media activity.

Agency managing director, Jason Madeley, said: "Willow is an untold story the campaign will centre on the power of third party endorsement and peer group recommendations via creative social activity."

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