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Ofcom concludes review of TV advertising

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By John Glenday, Reporter

December 15, 2011 | 1 min read

Ofcom has concluded its review into the manner in which TV advertising is bought and sold, finding no ‘clear’ evidence of harm to consumers.

The investigation encompassed TV viewers, advertisers and end users of products advertised on the medium, in a bid to safeguard viewers interests.

Specifically this looked at whether a rethink was needed on the number of minutes of advertising allowed to be broadcast whilst ensuring continued availability of quality programming.

The media watchdog decided that the current rules “remain fit for purpose” with no “compelling” evidence to change regulations in the immediate future.

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