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By The Drum Team, Editorial

December 15, 2011 | 2 min read

High Street bakers Greggs is to release a Christmas single made up of lyrics submitted by Facebook and Twitter fans.

The single, entitled ‘Not the Christmas Number 1’ is performed by Silvers, will aim to raise money for Help the Heroes, and is available for pre-order from 7digital.com, and released for download on 18 December for 99p, with at least 69p being donated to the charity.

Ken McMeikan, chief executive of Greggs, said: “There are so many people for whom Christmas can be a difficult time, with loved ones, family and friends absent.

“We have many employees and customers who have relatives and friends serving in the armed forces and we wanted to do something a bit special for them, but in a fun way involving our 300,000 Facebook fans and Twitter followers.

“This single by indie band Silvers is quirky, very different and whilst we certainly don't have any expectations of getting to Number one, hence the title of our song, we do hope to raise as much money as we can for Help for Heroes.

“Our hope is that the Military Wives make it to the Christmas Number One and that between us we can raise a huge amount of money for our armed forces."

The accompanying music video features Greggs staff alongside members of the Band of Brothers and Band of Sisters, as well as service men and woman.

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