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Malaria No More dresses up mosquitoes for new awareness ads

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By The Drum Team, Editorial

December 14, 2011 | 1 min read

Malaria No More is launching a new awareness campaign featuring mosquitoes dressed in a range of seasonal diguises.

The 'Nowhere To Hide' campaign, created by Kindred, aims to spread the word that global efforts to fight malaria are already saving more than 485 children's lives every day.

The ads, running in the lead up to World Malaria Day on 25 April, show mosquitoes dressed as Santa, a bunny for Easter and in a classic disguise for the day itself.

Roz Hunt, Malaria No More UK's media and communications manager, said: “The aim of these ads is to prompt people to look twice, start thinking about one of the world’s oldest diseases in a new light and to get involved in our work to save lives.

"We bring a refreshing and positive message and hope people will be inspired to support the campaign and our ultimate goal to end deaths from this preventable disease."

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