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Fashion brand Red or Dead launches new website

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By The Drum Team, Editorial

December 13, 2011 | 2 min read

British fashion brand Red or Dead has launched its new website created by digital agency ORM London.

The site, dubbed 'The House of Red or Dead', splits up products into different rooms - the bathroom, for instance, contains swimwear while a garden is shown as the backdrop when shopping for bikes.

Visitors can like, share and tweet the latest product deals and create their own wish lists using the 'Heart' function.

ORM partner Keith Nation said: “One of the main objectives for Red or Dead was to showcase the wide range of products without turning the site into an out-and-out e-commerce website. Red or Dead only sell through resellers so as a route to purchase it was key for us to ensure that we provided users with a clear user-journey through to the partner sites such as Schuh and Specsavers.

"At the same time we’ve also tried to keep true to the quirky nature of the brand and worked closely with the Red or Dead creative team to produce a flexible website design that can evolve over time."

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