KMS California aims to create giant digital snowball fight with Facebook app

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By The Drum Team, Editorial

December 12, 2011 | 2 min read

Haircare company KMS California has launched a new app which it hopes will cause a giant digital snowball fight on Facebook.

Created by Coup Media, the app allows users to throw snowballs at any of their Facebook friends.

It then ʻhacksʼ the profile strip of victims by uploading 5 photos into an album on the userʼs profile, and then tagging the victims in a specific order, making it appear as if they have thrown a snowball at them.

The app's rollout and subsequent performance, however, was almost scuppered by Facebook rolling out its new Timeline feature which would cause the profile strip to disappear.

"We were really worried when we saw that Timeline was being rolled out in New Zealand," said Paul Shepherd, Coup's CEO. "We were aware that it was a possibility, but were hoping that the delays seen so far in the rollout would extend for a few more weeks.

"Thankfully the rollout seems, so far, to have been largely contained to New Zealand. As keen as we are to start experimenting with Timeline weʼre hoping it stays that way for the next few weeks."

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