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Digital agencies create spoof London Olympics 2012 posters


By The Drum Team, Editorial

December 12, 2011 | 4 min read

As part of this year's Olympic-themed Digital Podge celebrations, 12 digital agencies have created spoof versions of the official London Olympics 2012 posters.

Below you can see the original posters (by celebrated artists such as Tracy Emin) with the redesigned versions underneath.

Digital Podge is an annual lunch for UK digital agencies to get together, share ideas and plan for the year ahead. As this year's lunch had an Olympics theme, The Drum and digital branding agency Precedent invited a dozen digital agencies to redesign the games posters.

Digital Podge founder Phil Jones said: "We hope that the designs will be received with a smile and a nod to Great Britain's digital design talents."

Original by Bridget Riley - 'Rose Rose'

Rework by Rufus Spiller @ Line - 'Rennie Rennie'

Original by Sarah Morris - 'Big Ben'

Rework by Cubo's Ryan Wylie - 'It's not for everyone'

Original by Anthea Hamilton - 'Divers'

Rework by Stuart McMorris, Realise - 'Fat Legs with Beer and Hula Hoops'

Original by Gary Hume - 'Capital'

Rework by Paul Gataaura @ Freestyle Interactive - 'The glory of wining'

Original by Howard Hodgkin - 'Swimming'

Rework by Milkytea - Out of my depth'

Original by Michael Craig-Martin - 'Go'

Rework by Jeremy Garner, creative director @ Weapon 7

Original by Bob and Roberta Smith - 'Love'

Rework by Andy Mac @ Aqueduct - 'Mwah! Mwah!'

Original by Rachel Whiteread - 'LOndOn 2012'

Rework by Beverley Sullivan @ Precedent - 'The creative muse'

Original by Tracy Emin - 'Birds'

Rework by Imagination - 'Mayoral ambition'

Original by Martin Creed - 'Work No. 1273'

Rework by Dave + Simon @ Saint

Original by Fiona Banner - 'Superhuman Nude'

Rework by Ravi + Sam @Airlock - 'Superhuman Constitution'

Original by Chris Ofili - 'The Unknown Runner'

Rework by Rob Heasley @ Naked Penguin Boy - 'The Unknown Podger'


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