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Dan Robins becomes head of search at Carat

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By The Drum Team, Editorial

December 12, 2011 | 1 min read

Carat has promoted Dan Robins to the role of head of search.

Robins, who has been with Carat for three years, will be tasked with managing the search strategy and its delivery for all of the agency’s clients, including GM, Santander and Vodafone, driving holistic search thinking with the client strategy teams, working with the iProspect PPC and SEO teams.

He will also collaborate with Aegis’ creative specialist agency Isobar in considering the creation of search strategies across all aspects of digital activity.

Tracy De Groose, managing director of Carat, said: “Dan’s promotion demonstrates our commitment to developing internal talent and creating a nurturing working culture. By valuing talent and leadership qualities we can ensure that the service our clients receive from across our teams is of the highest quality. “

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