Argos opens pop-up stores in Waterloo and Paddington stations to offer QR Code purchasing
Argos has opened QR-code purchase pop-up stores in Paddington and Waterloo rail stations to promote its catalogue to Christmas shoppers.
The experiential campaign will allow shoppers to point their smartphone at a gift they would like, scan the QR code and reserve the gift for pick up at a later date.
The campaign has been developed in partnership with Concourse Initiatives and Mindshare Invention as part of a larger Out of Home campaign by Kenetic and Mindshare.
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Kinetic
Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles...
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