Argos Pop-up Retail

Argos opens pop-up stores in Waterloo and Paddington stations to offer QR Code purchasing

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By The Drum Team | Editorial

December 12, 2011 | 1 min read

Argos has opened QR-code purchase pop-up stores in Paddington and Waterloo rail stations to promote its catalogue to Christmas shoppers.

The experiential campaign will allow shoppers to point their smartphone at a gift they would like, scan the QR code and reserve the gift for pick up at a later date.

The campaign has been developed in partnership with Concourse Initiatives and Mindshare Invention as part of a larger Out of Home campaign by Kenetic and Mindshare.

Argos Pop-up Retail

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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with.

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