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Adidas shoe/app combo tracks wearers performance

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By John Glenday, Reporter

December 10, 2011 | 1 min read

Adidas are looking to get one step ahead of the competition in the trainers market with a new hi tech shoe which can track performance.

Sold in conjunction with the miCoach Soccer for iOS the app lets users visualise data wirelessly transmitted from a chip implanted in the shoe.

This calculates distance covered, speed and number of sprints amongst other variables to provide detailed graphs and statistics of training performance.

To further boost competition the data can even be shared on Facebook or Twitter to measure performance against some of the world’s greatest sports stars – including Barcelona star Lionel Messi.

In an Adidas statement trainer Mark Verstegen said: “Understanding individual performance data is one of the best ways to improve your game. For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.”

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