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Photographer promotes website with QR Code riddle

By Hugh Jordan

December 9, 2011 | 1 min read

To promote the redesign of his website by creative agency The Chase, photographer David Sykes wanted to find a way of blending physical and digital mediums.

He hit upon the idea of building and shooting his own 3D QR code, then sending it out in the post with no message or explanation attached – just the code that would guide people through to his website when scanned.

“I try to shoot as many things ‘in camera’ as I can,” Sykes explains in his blog. “This meant scaling up and then building the 8 foot square model of the code. To create another link to my previous work I used objects from around the studio to build up the shot.”

The build and shoot took three days. Sykes then sent out the photographed QR codes presented in bags that you would get film back from the lab in.


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