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New Philips campaign urges men to express themselves


By The Drum Team, Editorial

December 9, 2011 | 1 min read

Philips Male Grooming has launched a new campaign encouraging men to 'Express Yourself Every Day'.

The campaign is aimed at men over 25 and will include a raft of digital, PR and experiential activity alongside a 30 second TV ad. The campaign is now live on the Philips Self-Expression Facebook page.

Philips is working on the activity with the agencies DDB London, Tribal, One Voice, Carat and IRIS.

Gary Raucher, head of brand and communications at Philips Consumer Lifestyle, said: “Knowing that we needed to move away from one way communications with our consumers - and more crucially, potential new users - we have fully embraced an ‘always on’ dialogue on everyday self-expression as the first step in building a long term, meaningful connection for our male grooming brand."


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