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Return Path

Mobile email viewing lowest on Mondays, finds research


By Ishbel Macleod, PR and social media consultant

December 9, 2011 | 2 min read

Research by Return Path has found that use of an iPad for viewing emails has increased, with a 73% increase in email opens between April and September.

It was also discovered that Monday was the day when mobile emails are least likely to be viewed, with the weekend being the time when the most emails are viewed.

For webmail, Wednesday is the day when there is the lowest email views, with the weekend again leading to an increase in usage.

Desktop emails completely differ, with Monday being the day when emails are most likely to be viewed using this medium, but the level dropped from Wednesday.

Return Path said: “This pattern makes a lot of sense based on how people consume email so we don’t see this changing too much this year. But the overall growth of mobile could make for a bigger pop on weekends, with slightly less webmail use.”

It was found that the entertainment, social networking and publishing sectors were most likely to use mobile email, while software and automotive were the industries most likely to use desktop.

The company examined data from April 2011 through September 2011 from more than 200 different clients using the Campaign Insight tool for the Mobile, Webmail, Desktops: Where Are We Viewing Email Now? study.

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