#hurricanebawbag drives record traffic for STV Online


By The Drum Team, Editorial

December 9, 2011 | 1 min read

Yesterday’s extreme weather, nicknamed Hurricane Bawbag, drove 556k unique browsers to STV website yesterday, 111% than its previous record.

The news coverage of the storm beat the previous record of 263k during the big freeze of 2010, while STV News at Six also achieved a record audience of almost 800,000 viewers (37% of audience share.)

STV’s weatherman Sean Batty also trended across the UK on Twitter, picking up around 4,000 followers along the way.

Bobby Hain, director of channels at STV, said: “STV broke all previous record highs and the performance across all our platforms demonstrates how we are now reaching huge audiences as a digital media business. Our news and online teams worked around the clock yesterday, braving the weather to bring the most up-to-date and shocking tales, and the unprecedented levels of traffic and impressive viewing shares are testament to this comprehensive and wide-ranging coverage.”


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