The Drum brings you a round-up of some of the interesting creative work from recent campaigns.
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CHILLI UK has designed the Christmas point of sale campaign for luxury crystal and tableware manufacturer Waterford, Wedgwood, Royal Doulton (WWR D). The design work aims to promote WWRD products as the perfect gift for the festive season.
Drambuie has today launched its festive marketing campaign ‘ A Taste of the Extraordinary’, developed by London creative agency Sell!Sell! The initial poster shows the bottle in sharp relief against an “infinite, moonlit, monochrome landscape”, an effort to impart a degree of intrigue upon the drink.
Stocks Taylor Benson has created a calendar for paper merchant Antalis McNaughton to reflect the 2012 Olympics in a fresh, inspirational way, showcasing Antalis McNaughton’s paper offer through varied print and finishing techniques.
The Peter Schmidt Group has utilised maritime flags, etched illustrations and bold typography, with a mix of serif and sans-serif, for the branding ofJohn & John potato crisps. John & John is a range of hand cooked potato crisps made in Britain and exported to Germany by the Hamburg based Market Grounds.
Manchester agency Love has unveiled its latest work for drinks giant Diageo - a campaign to promote Johnnie Walker Gold Reserve whisky in Asia. Love’s brief was to “position the whisky brand as a drink of celebration and flamboyance”. It produced a film and stills which are now being launched as the ‘Spirit of Celebration’ campaign, running across Asia in premium venues, bars, retail outlets and airports.
Various Artists has used quirky company names as the inspiration for its new ad campaign for specialist online accountancy firm Crunch. The ads riff on names like ‘Mourning Glory Undertakers’ to encourage businesses of all varieties to get in touch with Crunch. The campaign is running in tube stations across the London Underground. There are plans to expand it into other media in the new year.
London based design studio Blast has created the identity and brand work for Keaykolour – a creative paper range from ArjoWiggins. The work includes distinctive brand elements such as an iconic double K symbol with a finer logotype, marketing tools for designers and a website which positions Keaykolour as a market leader of premium sustainable coloured paper.
Artworklove was commissionned to design an object announcing to the press the opening of the new Princesse TamTam flagship store in rue de Sèvres in Paris. This gift-wrapped book evokes the history of avant-garde art and literature in Saint-Germain-des-Prés.
A £1m integrated online and print media campaign for Dr.Oetker has been developed by CheethamBell JWT , featuring home baking decorating products. The print campaign will focus on the line ‘Bake it Extra Special…’ and be placed in The Times, The Guardian, The Telegraph, YOU magazine, Stella Magazine and Guardian magazine.
David & Goliath London has created a campaign to build awareness of Greenworld, a charity which plants trees on degraded land to help combat climate change. ‘Lamposters’ were designed to create urban trees and the Greenworld message was stamped on fallen leaves and scattered on the streets of London.
Punkt. has entrusted creative agency Rosie Lee to develop a brand positioning and identity to reflect the design ethos of the Swiss based consumer electronics firm. Rosie Lee created a clear, stripped back brand using a simple Helvetica font and a confident, honest strapline featuring the ‘Punkt’ full stops: ‘Function. Design. Simplicity.’ To complement this Rosie Lee used 2D illustrations and a sophisticated colour pallet consisting of just red, grey, black and white. The project was such a success that Punkt. transferred all its brand, advertising and marketing communications work to the agency.
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