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Apetito brings in True Digital for digital development and online marketing

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By The Drum Team, Editorial

December 9, 2011 | 1 min read

B2B food supplier apetito has appointed True Digital to handles its entire web presence and online marketing.

The appointment was made following a four-way-pitch, which sees the Bristol agency begin with creating new developments for the four existing apetito sites, alongside the creation of a new microsite for the company’s Meals on Wheels service.

Also being developed is a PPC campaign, consolidation work, coding improvements and a new website tracking and analytics strategy, as well as customer research, with a new website and campaign work also due in 2012.

Louise Balmforth, digital marketing manager for apetito will oversee the work.

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