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Lil-lets appoints Leagas Delaney for advertising relaunch

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By Ishbel Macleod, PR and social media consultant

December 8, 2011 | 1 min read

Lil-lets has appointed Leagas Delaney to handle its advertising as the brand primes a major new £10 million campaign as part of its UK relaunch programme.

Leagas Delaney will spearhead the development of a new communications campaign, to break across TV, print and online from spring next year.

Martin Frost, CEO of Lil-lets, said: “We are looking forward to the strategic focus and rigour that working with an agency of Leagas Delaney’s calibre will bring to our business.”

The brand was relaunched earlier this year, following the as its ‘managing communications agency’. It is now preparing to challenge the category dominance of Procter & Gamble’s Tampax and Always brands.

Tim Delaney, Chairman of Leagas Delaney, added: “Lil-lets is mounting a serious challenge to the other sanpro brands. This requires the kind of commitment and the style of work that we relish.”

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