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Indicia wins Grand Prix at DMA Awards

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By Ishbel Macleod, PR and social media consultant

December 8, 2011 | 1 min read

Indicia’s campaign for online retailer Very.co.uk, which helped the company break into the mother-and-baby category, won the Grand Prix at the 2011 DMA Awards last night.

The campaign claimed Gold in two of the DMAs’s 35 categories, with the agency also picking up Gold for its campaign for Tourism Ireland.

Entries in the DMA Awards were judged by 200 senior professionals with judging teams comprising copywriters, art directors, data planners, media buyers, planners, clients and sector specialists. Each campaign was judged both individually and by group discussion on the three key criteria of strategy, creativity and results.

Other winners in the awards include OgilvyOne London who took home five Golds, and Tullo Marshall Warren, Publicis Chemistry, Stephens Francis Whitson, LIDA, MC&C, BEING London and Tangible who each received two Golds.

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