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Photoshop H&M

H&M models turn out to be computer generated cyborgs

By Hugh Jordan

December 8, 2011 | 1 min read

Can you design a perfect body? H&M can it seems. The retailer recently admitted the lingerie models on its website are in fact computer-generated cyborgs.

Rather than incur the usual expenses of a fashion photoshoot, H&M opted instead for the Frankenstein approach: digitally paste the heads of ‘facial models’ onto stock bodies touched up (in a professional manner) by graphic designers.

The uncanny similarity of H&M's female torsos was first noticed by German website, Aftonbladet and has been picked up and publicised by fashion blog, Jezabel.

A spokesman for H&M told Aftonbladet, “The result is strange to look at, but the message is clear: buy our clothes, not our models.”

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