H&M models turn out to be computer generated cyborgs
Can you design a perfect body? H&M can it seems. The retailer recently admitted the lingerie models on its website are in fact computer-generated cyborgs.
Rather than incur the usual expenses of a fashion photoshoot, H&M opted instead for the Frankenstein approach: digitally paste the heads of ‘facial models’ onto stock bodies touched up (in a professional manner) by graphic designers.
The uncanny similarity of H&M's female torsos was first noticed by German website, Aftonbladet and has been picked up and publicised by fashion blog, Jezabel.
A spokesman for H&M told Aftonbladet, “The result is strange to look at, but the message is clear: buy our clothes, not our models.”