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Elastoplast appoints CMW as new digital and social partner


By Ishbel Macleod, PR and social media consultant

December 8, 2011 | 1 min read

Elastoplast has appointed integrated creative agency CMW as the digital and social partner for the brand.

The agency will develop the brand’s overall digital strategy, including defining the role that the digital channel can best play in its future marketing communications, as well as developing the overarching creative idea that drives website, online and social media activity as well as individual, specific e-crm and engagement campaigns.

Liz Wilson, CEO of CMW, said: “Elastoplast is a time-honoured household name; we’re delighted to be entrusted with the brand’s digital future and we’re especially proud to be building on our success with NIVEA FOR MEN and growing our relationship with Beiersdorf.”

Matt Marlow, Beiersdorf’s digital communications manager, added: “CMW has demonstrated real value every time we’ve worked with the team. Its plans and proposals for Elastoplast showed the same level of commitment and excellence as we saw with NIVEA FOR MEN.”


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