Experiential Marketing Pop-up

Corona Extra set to open pop-up beer garden in December


By Stephen Lepitak, -

December 8, 2011 | 1 min read

A pop-up beer garden is to be erected in London’s Southbank by Corona Extra this month.

The ‘Corona Extra Summer’ pop-up beer garden has been designed to disrupt the traditional Christmas party seasons, and aims to build brand visibility and drive trial on-and-off trade during the Christmas sales period.

The Red Consultancy has been tasked with implementing the activity through experiential, social and PR during December.

The garden will allow guests to experience an environment built around the best summer holiday venues from around the world, including Mexico and Miami from 15-17 December on Riverside Walkway.

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