Orange has announced the results of Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland. The research revealed that respondents use smartphones to ‘kill time’ – using mobile when they don’t have access to other screens, whereas respondents use tablets to ‘save time’ – using tablets in place of other screens to be more efficient.
Tablets cannibalise use of TV and PC in UK
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