The Drum Awards Festival - Official Deadline

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By John Glenday, Reporter

December 7, 2011 | 1 min read

McDonald’s German branch has come up with a cheeky means of promoting its own fast food wares whilst dismissing those of its principle competitor.

In their latest TV campaign the fast food chain depicts a boy of habit who routinely returns to the same spot to munch on his McDonald’s lunch, only to be repeatedly relieved of his grub by a gang of youths.

Wising up to his predicament the boy arrives pre-prepared on the fourth day with a white paper bag emblazoned with the Burger King logo to disguise his meal - the boys tormentors walk past with nary a second glance.