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Jack Wolfskin appoints W Communications for PR

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By Ishbel Macleod, PR and social media consultant

December 7, 2011 | 1 min read

Jack Wolfskin, Europe’s market leader in outdoor clothing, footwear and equipment, has appointed W Communications for PR.

W Communications, the first UK PR agency for the brand, will manage media relations, support retail launches and oversee Jack Wolfskin’s social media and digital channels as the outdoor brand invests in growing its business in the UK.

Thomas Zimmerling, senior manager communication at Jack Wolfskin, said: “W Communications were the obvious choice for me after they presented their convincing concept that demonstrated a clear, strategic approach, excellent creativity and in-depth planning. I'm looking forward to working with them and seeing them bring our brief to life.”

Warren Johnson, managing director at W Communications, said: “We're very happy to be working with Jack Wolfskin at such an exciting time for their business in the UK. It's great to have the opportunity to work on such an established European brand and adapt it for a UK audience, having remit across retail launches, running Jack Wolfskin's UK social media channels and of course traditional media.”

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