Final Destination 5 poster campaign banned

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By John Glenday, Reporter

December 7, 2011 | 1 min read

An advertising campaign designed to promote horror franchise Final Destination on public transport has been banned by the ASA for being too horrific.

Warner Bros ran a poster campaign featuring a human skull skewered by a clutch of iron rods, alongside the slogan “it’s not if, it’s when”, an image which the ASA deemed was “likely to cause fear and undue distress to children.”

Thirteen complainants attested that the poster was distressing to children with three further noting that the image had driven their children to tears.

Defending the picture Warner Bros said that it was a “fantasy image” which did not feature any people, blood or “any real life or interpersonal violence”.

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