Fallon works with Penny Fathers to open pop-up restaurant Velvet Fox

By Hugh Jordan |



Pop-up article

December 7, 2011 | 2 min read

Creative agency Fallon has teamed up with events, design and ideas collective, Penny Fathers to open a 70-seater pop-up restaurant.

The Velvet Fox’s theme is faded Parisian chic – think cut crystal, top hats, edith piaf-style musical entertainment and low hanging low-lit lightbulbs. Ginger-infused punch is served in the foyer upstairs preceding the meal.

Speaking at the launch last night Katie Bradford, head of business development at Fallon said a lot of people had asked her why a marketing agency had opened a pop-up restaurant.

“We have a hungry team here, in every sense,” Bradford told diners. “As a creative agency we began thinking about our ideal restaurant for a Christmas party and what it might look like… When we learned the bike shop downstairs was available it seemed too good an opportunity to miss.”

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She rightly congratulated Penny Fathers for their transformation of the space. And during the course of the meal Fallon’s collaborators added mild absurdity through interactions with guests.

Most importantly though for those tempted to book, the food was very decent – cured salmon to start, truffle crusted venison for the main and a poached pear to finish. There was a fair wait between courses but those celebrating Christmas parties are unlikely to care, and the food is always a pleasant surprise on arrival.

The Velvet Fox is open for group bookings 6th through to the 16 December.

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