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Betfred partners with to attract new members with incentives


By Stephen Lepitak, -

December 7, 2011 | 2 min read

Bookmaker Betfred has agreed a partnership deal with sports retailer to offer members of both sites introductory deals and promotions.

The partnership will see offers such as free bets and discounts on sports merchandise and equipment on offer to members of the sites, while will also provide Betfred with prizes for campaigns and promotions.

One of the first offers will be the change to win a pair of football boots, signed by Wayne Rooney, while customers will also have the chance to win free bets at Betfred when they register for the first time.

Rakesh Chablani, commercial director of, said: “The partnership between Betfred and Kitbag will offer users of both websites access to exclusive promotions and offers, further enhancing the user experience across the board. With free bets and top quality prizes to be won, the partnership is great news for sports fans.”

Edward Boardman, commercial director of Kitbag, added: “We are delighted to be teaming up with Betfred and see them as an ideal partner for We both have sports fans at the heart of our businesses and can’t wait to offer them the opportunity to win great prizes and free bets from and Betfred.”


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