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By The Drum Team, Editorial

December 6, 2011 | 1 min read

An online campaign for fragrance brand Joop has been developed and features seduction expert ‘James Charm’.

The video guide allows Charm to show off his techniques in seducing ladies across a number of lessons and is being seeded by London agency The 7th Chamber.

An expert Facebook page for Charm has also been developed to allow fans to engage with the character and the brand.