Time Out targets London Underground users with week-long CBS Outdoor partnership
Time Out has partnered with CBS Outdoor to showcase the best of what’s on around London to commuters across the city’s tube stations.
The campaign, produced by Signal TV, will see London specific content run on XTP Screens in the form of digital advertorials, which will feature as recommendations that are updated daily.
Produced by Signal TV, the campaign will run from mid-December into New Year, featuring content from Time Out. Sunday and Monday will see theatre exhibitions and event recommendations for the week ahead offered, while Tuesday and Wednesday will include ‘film of the week’ recommendations, while bar and restaurant suggestions will run from Thursday through to Saturday.
Facebook and Twitter fans of Timeout will also be able to recommend exhibitions, restaurants, films and plays as well, with the best recommendations being judged by Time Out and featured on the screens.
Ben Cordle, marketing manager for Time Out, commented: “London is one of the most dynamic and constantly evolving cities on the planet, where the option of things to do is ever-changing and almost infinite…Time Out has never run anything like this before, so to get our content out to Londoners in such an engaging way is a win for everyone.”