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Pregnancy charity launches festive morning-after pill campaign

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By John Glenday, Reporter

December 6, 2011 | 2 min read

Women are being encouraged to claim a free morning-after pill by the British Pregnancy Advisory Service in a controversial Christmas campaign.

It is intended to reduce the number of unwanted pregnancies which can occur around the time of year by allowing women to stock up on the contraceptive.

Posters depicting the word ‘sex’ spelled out in Christmas lights have been created using the tagline “getting ‘turned on’ this Christmas”.

It is designed to avoid unwanted pregnancies as a result of people losing their inhibitions and unable to seek help from closed chemists and GP surgeries.

The campaign hasn’t been universally well received however with critics accusing the campaign of being nothing more than a “cynical marketing exercise”.

Norman Wells of the Family Education charity said that marketing the pill as a ‘just in case’ drug and making it freely available was a “dangerous experiment with unknown long-term consequences.

“Given that one of the main goals of BPAS is to increase its market share for abortion services provision in the UK and that it regards an increase in the number of abortions performed in the past year as a 'significant achievement', it is hard to see this scheme as anything other than a cynical marketing exercise.”

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