The Drum Awards Festival - Official Deadline

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By Stephen Lepitak, -

December 5, 2011 | 2 min read

Last week, audiences at The UK Event Awards and The Social Buzz awards convened at Wembley Stadium to set two new Guinness World Records.

The records, both officially adjudicated by the Guinness World Records, saw the audience of the UK Event Awards set the record for the largest linked toast, with 232 people. In total 248 people were involved in the record, although 16 were disqualified for differing reasons.

The following evening, the record for the most people bird calling was set by 226 people at the Social Buzz Awards, with 230 participants in total, although four were again discounted for varying reasons.

Overseeing the bird calling record attempt was the Urban Birder David Lindo who demonstrated imitating some bird song using a whistles which were handed out to all involved.

Lynn Lester, managing director of events at The Drum, commented: “We were very proud to have worked with Guinness World Records, giving our attendees a once in a lifetime opportunity to be a part of something extra special.

“The thinking behind the attempts was really to give our events a point of difference. At The Drum we like to do things that are a little unpredictable at times, always look at new ways of engaging our audiences - so I really hope both of these events were nights to remember.

“There are so many standard awards in the market but not that many can say they went down in history,” continued Lester.

“We achieved the Largest Linked Toast at the UK Event Awards, a perfect fit with the nature of the awards and at the Social Buzz Awards we achieved the record for the Most People Bird Calling, again a nice tie it with Twitter and tweeting,” she added.

Those who broke the records will receive an official Guinness World Record certificate to remind them of their success.

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