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By Ishbel Macleod, PR and social media consultant

December 5, 2011 | 1 min read

Diageo’s Smirnoff has launched a new campaign, entitled “Crazy Nights”, created by JWT New York.

Building on the Smirnoff “Be There” brand campaign first introduced in 2009, which inspires people to create original nightlife experiences with Smirnoff, the 30 and 60 second adverts, which launched on 1 December, show people from different cultures creating their own ‘extraordinary nights’.

The spot will be activated in additional global markets in the coming months, including Argentina, Brazil, Canada, Colombia, Costa Rica and Mexico.

The media agency involved was Carat.


Content created with:

JWT New York

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