RSPB launches two new apps

By Hugh Jordan

December 5, 2011 | 1 min read

The RSPB has made its first foray into the world of smartphone technology, launching two new apps – loveBirds and loveNature.

loveNature is a free download, letting users locate and get directions to RSPB reserves. The nicely named loveBirds costs £4.99 and is, as one would expect, more comprehensive. Users get access to a photo database of commonly seen birds, audio of birdsong, and information about birds’ habitats and diet from experts.

Given the recent release of birdwatching film ‘The Big Year’, the RSPB’s timing is good. Rarely has birdwatching had so much coverage in the news.

Doug Christie, the RSPB’s product and licensing manager, said: “We designed the apps to be inspirational; allowing users to access useful and interesting information about the wonderful wildlife in this country and helping them to plan visits to our reserves so they can see it for themselves.”


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