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Nisa to launch TV campaign with TLC Marketing

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By Ishbel Macleod, PR and social media consultant

December 5, 2011 | 2 min read

Nisa is to launch a TV campaign on Boxing Day, created by TLC Marketing with production company Th1ng.

The campaign, which will run until 22 January, has been designed to increase customer footfall into Nisa stores, help to build the Nisa brand and also recruit new members to the business.

Carey Trevill, MD at TLC Marketing UK, said: “The new TV campaign will run across mainstream TV channels at peak times, with a strong call to action designed to drive shoppers into Nisa stores.”

Filmed took place at a brand new Nisa Local in the North East town of Washington, with the theme of this year’s advert is ‘Big Night In’ capitalising on those consumers who are staying at home.

John Sharpe, managing director of central distribution trading and logistics, said: “When we embarked on television advertising it was important to get the advert to reflect the Nisa brand and also use it as a tool to drive more customers to Nisa stores. This was achieved in the first advert so it has become more important for us to reflect this again in our second TV creative. We are really pleased with the look of the advert and we are confident that it will help to drive more members to Nisa stores.”

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