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IPad Marie Claire

Marie Claire to launch their first iPad app next year


By The Drum Team, Editorial

December 5, 2011 | 1 min read

Fashion publication Marie Claire will launch its first iPad app in the New Year alongside its new print fashion biannual.

Available from 2 February, the free-to-download app will be supported with a new Runway channel, and will also feature a stand from the print edition, Fashion Flash, although all content off the app will be exclusive and deliver the positioning of Marie Claire Runway.

Marie Claire publishing director Justine Southall, commented: “Marie Claire resonates with successful, confident women, who want to be the best in every area of their lives and always want to be in the know. With in-depth and exciting fashion content, Marie Claire Runway delivers to one of their biggest passions and they can access this new brand extension through multiple touch points.”

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