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Clarks

Clarks launches m-commerce site with Mobile Interactive Group

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By Ishbel Macleod, PR and social media consultant

December 5, 2011 | 2 min read

Shoe retailer Clarks has today announced the launch of its mobile commerce site, designed and built by Mobile Interactive Group (MIG).

The m-commerce site allows consumers to shop directly from the website or locate their nearest store.

Richard Houlton, director of channels at Clarks, said: “Multi-channel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”

Matt Cockett, commercial director at MIG, said: “Over the past few months MIG has developed a strong collaborative relationship with Clarks, sharing industry insight to inform key decision making and to ensure we’re building a mobile proposition that’s right for the Clarks customer.

“In recent months, the IMRG recently reported that 50% of UK smartphone owners shop via their mobile device, up 30% from June 2010, demonstrating the continued growth and the potential of mobile commerce. Customers shopping habits continue to evolve as new technology hits the streets, they expect a user friendly mobile experience that enables them to browse, search and purchase more products (both large and small) whilst out and about or sat at home on their sofa.”

Clarks

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Mobile Interactive Group

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