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Acquisio announces new EMEA managing director


By Ishbel Macleod, PR and social media consultant

December 5, 2011 | 2 min read

Acquisio has announced the appointment of Laurent Boninfante as its new EMEA managing director as it plans its continued international growth.

Boninfante will be responsible for reinforcing the EMEA team and providing local product and service support to the existing client base as well as new clients.

Having previously led new business and strategic account acquisition for Kenshoo Europe, Boninfante will also set and execute Acquisio business development strategy across the EMEA region, develop key strategic relationships with various categories of partner and influence the Acquisio product roadmap based on understanding the needs of agencies in EMEA.

Marc Poirier, co-founder and CMO of Acquisio, said: “When we decided to continue our European expansion, we thought one of our current senior managers would have to move to Europe to lead the office. Those plans changed when we met Laurent, who seems like he was custom made for Acquisio.

“Not only does he have years of experience running large search marketing teams for some of the world’s most important search agencies, but his personality, attitude and core values are directly in line with ours. With the EMEA area in his capable hands, we feel confident that our European customers will be well served and that we have the foundation necessary to continue our significant growth in the area.”


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