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ABC offers media organisations new multiplatform certificate

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By The Drum Team, Editorial

December 5, 2011 | 2 min read

Media industry governed organisation ABC has today announced the launch of a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms.

Two certificates will be offered; The Multi-Platform Certificate (Brand) and the Multi-Platform Certificate (Group), for individual brands and media owners with several titles, respectively.

Both certificates will be available from January, and have been introduced as a result of audiences changing their interaction with media brands in recent years, with the emergence of online and digital products, running alongside traditional printed media.

The ABC Multi-Platform Certificate will contain a media owner overview, a summary of all products presented and audited data across the different elements; including activity across platforms during the audit period and a detailed breakdown by media platform.

Jerry Wright, chief executive of ABC, explained: “ABC constantly strives to respond to the demands of the media industry. Our Multi-Platform Certificate for brands and groups makes the reporting process clearer and simpler. As brands develop their offerings and have an increasing number of platforms to audit, it makes sense to consolidate the process and ensure all information can be found in one place.”

Claire Butcher, media director for Ogilvy Primary Contact, added: “The media industry has changed significantly. With so many platforms available, it is crucial to us, as buyers and planners, to be able to understand where our audience is. The Multi-Platform Certificate is an incredibly important development from ABC to support our campaign planning.”

Chris Pennock, group newspaper sales and marketing director, Johnston Press said his welcomed the introduction: “This product will be ideal for us to be able to showcase the reach of our brands. We look forward to working with ABC to release our first Multi-Platform Certificates.”

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