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Palladium to run treasure hunt competition at Boxpark

By Hugh Jordan |

December 2, 2011 | 1 min read

Palladium is giving away stock in a hunt for 'booty' at Shoreditch Boxpark mall this weekend.

Anyone visiting Palladium’s Boxpark store – which like all stores in the Shoreditch pop up mall is a shipping container – will be given a map. The first 100 hunters to find a van parked somewhere in East London will be given a free pair of Palladium boots.

The brand has carried out similar geocaching stunts in the US, customers given GPS co-ordinates and traversing cityscapes to earn a pair of the fashionable boots.

Palladium is one of 60 stores in the Boxpark development.

The bootmakers’s blog says Boxpark is a perfect fit for the brand: “The ruggedness and versatility of Boxpark's unique construction makes for a perfect match for the explorer's spirit that has always defined Palladium Boots.”

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