Palladium to run treasure hunt competition at Boxpark
Palladium is giving away stock in a hunt for 'booty' at Shoreditch Boxpark mall this weekend.
Anyone visiting Palladium’s Boxpark store – which like all stores in the Shoreditch pop up mall is a shipping container – will be given a map. The first 100 hunters to find a van parked somewhere in East London will be given a free pair of Palladium boots.
The brand has carried out similar geocaching stunts in the US, customers given GPS co-ordinates and traversing cityscapes to earn a pair of the fashionable boots.
Palladium is one of 60 stores in the Boxpark development.
The bootmakers’s blog says Boxpark is a perfect fit for the brand: “The ruggedness and versatility of Boxpark's unique construction makes for a perfect match for the explorer's spirit that has always defined Palladium Boots.”