NRS merges publications print and online readership stats
The National Readership Survey, an industry statistical agency, will henceforth produce amalgamated readership statistic encompassing both print and online sectors.
It follows pressure from the publishing industry to enact such a change in order to better reflect the true number of eyeballs viewing particular titles.
The new database will combine NRS’s own print readership data alongside figures compiled by UKOM/Nielsen – a system which has already impressed publishers and advertisers during trials.
Mike Ironside, the NRS chief executive, said: "We will be able provide the industry with the so far elusive combined audience data across print and online," he said.
"This is a major step forwards that we believe will shape the future not only of NRS but media measurement as a whole."