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Brilliant Media: The history of the agency


By The Drum Team, Editorial

December 2, 2011 | 1 min read

With media buyer Brilliant Media being acquired by MediaCom, The Drum takes a look back at the history of the agency.

1999: Brilliant Media was established through £75m merger of DMS and Media Lane

2002: The agency joined the IPA

2003: Manchester office opened

2003: Agency wins Jet 2 account

2007: Birmingham office opened

2008: Brilliant wins GO3 launch featuring David Beckham

2011 (March): Agency lost £90m DFS account – to MediaCom and £12m ASDA account to Carat

2011 (April) Brilliant wins 16 year contract with MG Motors

2011(July): MD Chris Broadbent tells The Drum the business is still profitable

2011 (November): Brilliant claims it has picked up £8m of new business in past few months

2011 (December): Acquired by MediaCom


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