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Study tracks visitor behaviour at Terence Conran exhibition

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By John Glenday, Reporter

December 1, 2011 | 2 min read

A novel study into the dwell time, traffic flows and demographics of visitors to a Sir Terence Conran exhibition at The Design Museum has thrown up some interesting behaviour patterns.

‘How we live today’ has been drawing fans of the iconic designer in their droves but Synovate Retail Performance were keen to peer behind simple visitor numbers to breathe some life into dry statistics.

This has seen a team of analysts study what it is that draws visitors to particular exhibits by utilising wireless technology to record their movements around the halls.

More than a purely intellectual exercise the data will be fed back to museum curators in order to redesign future exhibitions to improve flows and extend the opportunities for people to linger.

Such data is crucial to give sponsors the confidence they need to back headline shows.

Harry Asmah, Assistant Operations Manager at the Design Museum, said: “The Design Museum is all about contemporary, innovative design and working with Synovate Retail Performance to capture this research, using the latest technology and analysis, is exciting for us, as it fits perfectly with our mission.”

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