Various Artists creates quirky campaign for accountancy firm Crunch


By The Drum Team, Editorial

December 1, 2011 | 1 min read

Various Artists has used quirky company names as the inspiration for its new ad campaign for specialist online accountancy firm Crunch.

The ads riff on names like 'Mourning Glory Undertakers' to encourage businesses of all varieties to get in touch with Crunch.

Creative director Adam Rix said: “The world of accounting isn’t the most exciting one. Jokes about accountants are on a par with jokes about lawyers, but Crunch has redefined the sector."

The campaign is running in tube stations across the London Underground. There are plans to expand it into other media in the new year.

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