Guardian Facebook app garners a million page views per day
Facebook has trumpeted the success of its media partnerships by publishing data from its Open Graph features for several leading papers - including the guardian.
The figures highlight the volume of traffic which the social media giant can command with the guardian picking up an enormous one million readers a day through its Facebook app.
The Guardian’s Facebook app has been installed by over four million people, over half of whom are younger than 24.
This compares to the Independent which has over one million active users each month from users who have linked their social media account to the site. This process has boosted activity on older stories dating back as far as the 90s thanks to the viral nature of sharing.
Andrew Miller, chief executive of Guardian Media Group, said: "As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app's users are 24 and under – traditionally a very hard-to-reach demographic for news organisations."