BJL wins Silentnight Beds business

Silentnight Beds has appointed Manchester ad agency BJL following a competitive pitch.

Silentnight's brand mascot

BJL's brief from the bed manufacturer is to develop a fresh brand positioning and relaunch strategy "to reinvigorate the brand moving into 2012".

Agency managing director Nicky Unsworth said: "We are delighted to be working with such an iconic brand, and our mission is to ensure that it grows market share and remains at the forefront of what has become a highly competitive environment."

Earlier today The Drum reported on BJL's new TV ad campaign for Betfred.

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