Silentnight News Advertising

BJL wins Silentnight Beds business


By Cameron Clarke | Editor

December 1, 2011 | 2 min read

Silentnight Beds has appointed Manchester ad agency BJL following a competitive pitch.

Silentnight's brand mascot

BJL's brief from the bed manufacturer is to develop a fresh brand positioning and relaunch strategy "to reinvigorate the brand moving into 2012".

Agency managing director Nicky Unsworth said: "We are delighted to be working with such an iconic brand, and our mission is to ensure that it grows market share and remains at the forefront of what has become a highly competitive environment."

Earlier today The Drum reported on BJL's new TV ad campaign for Betfred.

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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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