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By Ishbel Macleod, PR and social media consultant

November 30, 2011 | 2 min read

Tourism website Welcome to Scotland has today launched a travel app, developed by Wicklow-based GeoGuides.

Launched on St Andrew’s Day, the app uses augmented reality, pointing technology, GPS and interactive maps to deliver detailed information to users, and is based on Landmark Press’s Welcome to Scotland website.

Marcel Henry, Geoguides CEO, said: “The Welcome to Scotland app is a best of breed mobile guide which utilises the GPS and compass sensors that are present in all new smartphones. This is the most comprehensive tourism app available in Europe and we are delighted to have been involved with the project.”

The guide allows users to switch seamlessly between results in list, compass or map view to Augmented Reality, with the aim of bringing Scotland to life and revolutionising the standard of information available to tourists and residents on the move.

Alan Bird, project director, said: “One of the Welcome to Scotland app’s most valuable and unusual features is that all of its content and main map are preloaded. This means visitors can access the information wherever they are with no internet connection being required. As a Scottish travel app, this makes a huge difference because many of our most beautiful rural locations suffer from poor broadband and mobile data coverage. It also enables visitors from abroad to use the app on the go without risking expensive roaming charges.

“A further major plus point for the app is that it provides exceptional value for money. With excellent special offers from many of Scotland’s top attractions, activity operators, accommodation providers and restaurants, users will recoup the £2.99 purchase price many times over.”

Fergus Ewing, Scottish Government Minister for Energy, Enterprise and Tourism said: "This app is an excellent way of getting the most up to date and relevant information to visitors, helping them make the most of their time in Scotland. It will enhance their experience by empowering them with the knowledge they need to have an unforgettable trip.

"It's come at an exciting time where we have so much to offer in the lead up to, and beyond, the Commonwealth Games, Ryder Cup and the Homecoming in 2014."

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