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Shop Direct Group hires Hangar Seven

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By The Drum Team, Editorial

November 30, 2011 | 1 min read

Shop Direct Group has appointed creative production and photographic agency Hangar Seven to its agency roster.

The Macclesfield-based agency's first project is overseas photography for the home shopping retailer's spring/summer 2012 outdoor living range. This will be handled by Hangar Seven's Portugal base near Faro on the Algarve.

Derek Boyles, creative controller for home and leisure at Shop Direct, said: "Having spent time at Hangar Seven’s Portugal operation we were confident that it could cost-effectively achieve everything we needed as well as deliver additional time-saving benefits. Our initial 19 day shoot has been a massive success and we’re looking forward to returning with Hangar Seven next month."

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