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Gillette Procter & Gamble (P&G) London 2012 Olympics

P&G announces the 11 athletes it is sponsoring during Olympic Games


By Ishbel Macleod, PR and social media consultant

November 30, 2011 | 3 min read

P&G, the company behinds brands such as Fairy, Gillette, Pampers and Pantene, has today revealed the 11 athletes that it will be sponsoring during the Olympics next year, who will act as brand ambassadors for the company.

The Olympic sponsor company has said that the athletes, which will be sponsored up to and during the Olympic and Paralympic Games, will also serve as ambassadors for P&G’s individual brands through 2012.

Mark Cavendish, road cycling, will be sponsored by head&shoulders; Jessica Ennis, athletics, will be sponsored by Olay; Sir Chris Hoy, track cycling, and Liam Tancock, swimming, will both be sponsored by Gillette; Jeanette Kwakye , athletics, will be sponsored by Ariel; Keri-Anne Payne, swimming, will be sponsored by Max Factor and Oral-B; Victoria Pendleton, track cycling, will be sponsored by Pantene; Paula Radcliffe, athletics, will be sponsored by Fairy and Pampers; Jenna Randall, synchronised swimming , will be sponsored by Braun Female; while Ben Rushgrove and Sophia Warner , both paralympic athletics, are being sponsored by P&G itself.

Sir Chris Hoy, cyclist and Gillette ambassador, said: “Gillette has a fantastic heritage in sport and I’m delighted to be a part of that. Next year will be a once in a lifetime opportunity and I’m looking forward to sharing the journey with Gillette.”

As well as athletic sponsorship, P&G is also running the ‘Thank You Mum’ Mums of Team GB campaign, which will ensure every Team GB athlete's mum gets to see their son or daughter compete by providing free tickets to their first appearance at the London 2012 Olympic or Paralympic Games.

Irwin Lee, P&G UK vice-president and managing director, said: “We’re very excited to welcome to the P&G family an impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions. We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK.

“Each of these athletes is leading the way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G.”

Sophia Warner, T35 100m and 200m Paralympic athlete and P&G Thank You Mum ambassador, said: “I'm delighted to be an ambassador for the P&G Thank You Mum campaign for the London 2012 Paralympic Games. As both a mum and an athlete, I'm incredibly excited about being part of this once in a lifetime experience and I'd urge mums and families to get behind the Games too.”

Gillette Procter & Gamble (P&G) London 2012 Olympics

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