Nails Inc relaunches website with Tangent Snowball


By The Drum Team, Editorial

November 30, 2011 | 1 min read

Nails Inc has launched its new website designed and built by digital agency Tangent Snowball.

The new site,, was built as part of Nails Inc’s increasing focus on e-commerce. The site has been designed to be mobile-friendly and includes new features intended to boost sales.

Among those features is Try It On, which lets the site's users select a nail polish colour and see what it would like on their hand.

An online magazine and the chance for visitors to design their own nail polish will be added in the coming weeks.

Heather Steele, head of marketing and product development at Nails Inc, said: “Our online presence and in particular our e-commerce site, have become critical to our business strategy. Hence we’ve invested significantly in this new launch and expanding on the features of the site."

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