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Bloomberg Businessweek launches new ad campaign inspired by magazine articles

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By The Drum Team | Editorial

November 30, 2011 | 1 min read

Bloomberg Businessweek is launching a new ad campaign in London inspired by recent stories that have featured in the magazine.

Tesco's US expansion ambitions, Johnnie Walker's bid to establish itself in cognac-loving China and Cairo's first frozen yoghurt franchise are among the magazine subjects which have been turned into ads.

“The initial themes of this global campaign – Fresh, Venturesome, Disruptive – are reflective of the editorial coverage Bloomberg Businessweek offers, the personality of the brand, and our core audience,” said Carl Fischer, head of brand marketing at Bloomberg Businessweek.

“The creative inspired by the magazine’s editorial brings that personality to life as we continue to innovate and expand in print, online and mobile.”

The campaign, created by Bloomberg's internal agency, gets underway on 2 December with 10 to 15-second adverts running on 30 digital screens in the departure lounge at London City Airport.

Giant 48 sheet posters will run at major railway stations including Charing Cross, Euston, Kings Cross, Liverpool Street, London Bridge, Marylebone, Paddington, Victoria and Waterloo.

There will be further outdoor ads at 15 London Underground stations.

Business Drum News UK

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